A Morning in the Life of Kim Dao

Kim Dao is a beauty and lifestyle YouTuber from Australia; however, she is currently living in Japan. Kim Dao originally started her blog as a way to journal her first trip to Japan in 2011. As she gained a large following on her blog she decided she would venture into the YouTube world and created her channel. She currently has over 300 thousand subscribers to her YouTube channel (http://socialblade.com/youtube/user/kimdao).

 

Kim Dao posted a video on he channel about her winter morning routine in Japan. She begins her video by explaining that it takes her forever to makeup (http://www.kimdaoblog.com/search/label/makeup). After she is finally awake, she spends sometime on her phone playing games and checking her social media. After spending about 30 minutes on her phone, she gets up and has come coffee and breakfast. Kim Dao then brushes her teeth, washes her face, and then begins her skin care routine. Since it is winter in Japan, her skin tends to be drier so she uses products that keep her face feeling moisturized. She uses the Etude House Moistfull skincare line. Kim Dao then begins her makeup routine. First she applies a face primer and then concealer to cover up some spots and her dark circles. After that she sets her makeup with some loose powder. Kim Dao then fills in her eyebrows, applies eye makeup, blush, contour and highlight, and lip-gloss. The last couple of things she does is get dress and applies hair oil to her hair to help keep it moisturized. She is then ready to go about her day.

 

 

Kate Hudson’s Fabletics Now in the League of Fast Scaling E-Commerce Companies

Kate Hudson’s Fabletics finally scaled the hurdle into the league of fast
scaling e-commerce companies. This is no mean feat. Just within the space
of three years Fabletics has grown into a $250 million business despite the
presence of fashion e-commerce giants like Amazon that controls 20% of the
market. Now, Kate Hudson’s Fabletics can rob shoulders with the likes of
Amazon, Apple, Bonobos and Warby Parker. The rise of Fabletics is no
accident; it is a product of proven and tested business strategies.

One of these result-oriented strategies in use by Fabletics is reverse
show-rooming. Before now, many business firms subscribed to show-rooming to boost sales, but it turned out to be the reason many of these firms
crashed or were under-performing. Showrooming encourages people to visit
physical stores, view the items on display and proceed online to make
purchases. As it turned out, these customers go to the stores, inquire
about the prices of the items they want, but go online to search for other
competitors ready to offer these items at lower price. On finding one, they
put in their orders and take delivery afterward leaving the physical stores
with nothing to cover for the cost of running these stores. The only way
out is to reverse the process i.e. get customers to do their search online
and later come to the physical stores to make their purchases. This is what
is called reverse show-running. Achieving this feat requires a couple of
strategies. In the case of Fabletics, they put together a membership model
that offer customers personalized service and on-trend fashion cutting
market price by half.

Proofs of Fabletics ascendancy are now obvious to all. Recently, their
offline stores were increased to 16 in places like Florida, Illinois,
California and Hawaii. Also, news of the opening of another set of offline
stores is everywhere. These and other recent developments show that the
company is on an upward match.

A BRIEF REVIEW

Fabletics remains one of the fastest growing fitness apparel companies. The
owner, Kate Hudson, together with the managing crew has successful put
together a monthly membership structure. I always advice individuals who
care to listen to opt for a VIP membership on joining the ever increasing
customers’ list. The reason is simple. On your first order, you only pay
$25 with good price discounts when ordering your a la carte outfits. VIPs
are not under any obligation to make monthly purchases or pay fees for not
placing a monthly order. The biggest perk for membership is the outfits
curated for you monthly with a 2-3 piece outfit going for as low as $49
-$59.

The company will know the types of workouts you engage in and you choice
of outfit’s styles as you will be required to take a survey that will
contain all these details. The company will thus know the right items to
bring to you attention on a monthly bases. *