Television has been one of the most used forms of media for the longest time. This is where people got to watch videos. Therefore, advertisers needed to put forth a lot of creativity when it comes to television advertising since this medium is visual. Fortunately, people that are creative and have a budget can put together something that is not only very memorable, but will also actually help businesses increase their sales. However, in order for this to be effective, there needs to be a lot of creativity. Fortunately, Jose Borghi of Mullen Lowe is very creative when it comes to television advertising.
There are many different aspects of advertising for television that Jose Borghi considers when he is thinking about advertising for a company. Among the different things that need to be determined are the themes, message, music, visual style, overall presentation, and many other factors. Then Jose Borghi works with his team at Mullen Lowe in order to come up with something that is going to get everyone’s attention. The process does take a while. However, the team does tend to have fun with all of the ideas they can come up with for their commercial.
One major factor that can help with the advertising is the company itself. Mullen Lowe can consult their clients in order to know more about their business and the kind of image they are trying to bring forth. This will help them determine the theme and overall style of the ad campaign. Meanwhile, they can also look at the type of people that would pay attention to this type of ad. This would include the types of channels they watch at different times. Once they have decided all of that, then Mullen Lowe can put together the campaign and pay for the spots to advertise them on.