Kim Dao is a beauty and lifestyle YouTuber from Australia; however, she is currently living in Japan. Kim Dao originally started her blog as a way to journal her first trip to Japan in 2011. As she gained a large following on her blog she decided she would venture into the YouTube world and created her channel. She currently has over 300 thousand subscribers to her YouTube channel (http://socialblade.com/youtube/user/kimdao).
Kim Dao posted a video on he channel about her winter morning routine in Japan. She begins her video by explaining that it takes her forever to makeup (http://www.kimdaoblog.com/search/label/makeup). After she is finally awake, she spends sometime on her phone playing games and checking her social media. After spending about 30 minutes on her phone, she gets up and has come coffee and breakfast. Kim Dao then brushes her teeth, washes her face, and then begins her skin care routine. Since it is winter in Japan, her skin tends to be drier so she uses products that keep her face feeling moisturized. She uses the Etude House Moistfull skincare line. Kim Dao then begins her makeup routine. First she applies a face primer and then concealer to cover up some spots and her dark circles. After that she sets her makeup with some loose powder. Kim Dao then fills in her eyebrows, applies eye makeup, blush, contour and highlight, and lip-gloss. The last couple of things she does is get dress and applies hair oil to her hair to help keep it moisturized. She is then ready to go about her day.
Television has been one of the most used forms of media for the longest time. This is where people got to watch videos. Therefore, advertisers needed to put forth a lot of creativity when it comes to television advertising since this medium is visual. Fortunately, people that are creative and have a budget can put together something that is not only very memorable, but will also actually help businesses increase their sales. However, in order for this to be effective, there needs to be a lot of creativity. Fortunately, Jose Borghi of Mullen Lowe is very creative when it comes to television advertising.
There are many different aspects of advertising for television that Jose Borghi considers when he is thinking about advertising for a company. Among the different things that need to be determined are the themes, message, music, visual style, overall presentation, and many other factors. Then Jose Borghi works with his team at Mullen Lowe in order to come up with something that is going to get everyone’s attention. The process does take a while. However, the team does tend to have fun with all of the ideas they can come up with for their commercial.
One major factor that can help with the advertising is the company itself. Mullen Lowe can consult their clients in order to know more about their business and the kind of image they are trying to bring forth. This will help them determine the theme and overall style of the ad campaign. Meanwhile, they can also look at the type of people that would pay attention to this type of ad. This would include the types of channels they watch at different times. Once they have decided all of that, then Mullen Lowe can put together the campaign and pay for the spots to advertise them on.