Brand Advertising on Podcasts is Highly Effective, According to New Study

Recently PodcastOne and Edison Research announced the results of a study Edison Research completed at the request of the leading network of podcasts.

They found that advertising on podcasts significantly increased product awareness, improved perceptions of the products and raised the likelihood of buying.

PodcastOne is a network of over 200 popular podcasts, all supported by revenue from advertising. Therefore, the results of the survey is a good one for PodcastOne.

But it’s also good for the companies choosing to support podcasts by advertising on them. It validates that they are getting a positive Return On Investment for their advertising dollars.

The study selected five major consumer brands across five different product categories. They studied where these brand names stood prior to the advertising campaign heard on podcast. Then they measured the same metrics for each brand after the podcast advertising campaign.

For one specific brand of grocery food, listeners who knew about it increased from 7 percent to 60 percent during the six month study period. Learn more about Norman Pattiz: http://fortune.com/2014/12/18/serial-is-small-podcastone-is-building-a-podcasting-empire/

Awareness of a financial services product incrreased by 47 percent. Awareness for a lawn and garden product increased by 24 percent. For an automotive product, it went up 37 percent.

However, opinions of the branded products went up, not just awareness. For the automobile product, listeners with a favorable opinion went up from 18 percent to 33 percent. For the lawn and garden product, those more likely to use it went up from 16 percent to 22 percent.

Edison Research conducted three separate studies in 2016. The conclusion of the study is that listeners to the podcasts where these five brand names advertised did increase their awareness and their favorable opinions of the products. And they expressed an increased willingness to purchase those products.

Tom Webster, Edison Research’s Vice-President of Strategy, said they found the opportunity to independently measure the impact of podcast advertising exciting. They are a leading research firm for podcasts. They also provide consumer exit polling and many kinds of face-to-face interviewing.

The Executive Chairman of PodcastOne is Norman Pattiz. That’s an technological evolution for him, because he’s also the founder of Westwood One, the largest radio network.

In 2000, President Clinton appointed Pattiz to serve Broadcasting Board of Governors of the United States of America. The BBG is responsible for the government’s nonmilitary radio programming, including: The Voice of America, Middle East Broadcasting and Radio Free Europe. He launched the United States programming in Arabic and Farsi.

Eva Moskowitz: Improving the Public Education System, One School at a Time

Eva Moskowitz became a New York City council member with the intent of repairing and reforming the crumbling New York City public education system. After substantial effort at reforming schools as a council member, she determined the best way to improve the educational system was to create schools that provided a high quality education by encouraging parental involvement, focusing on academics, and hiring high quality teachers. Eva Moskowitz founded the first Success Academy Charter School in Harlem in 2006 and has dedicated her career to improving educational opportunities for students in New York City.

As founder and CEO of Success Academy Charter Schools, she has worked tirelessly to improve the educational quality and choices for students in the New York City area. It is clear that Eva Moskowitz is succeeding as students attending Success Academy have markedly higher test scores than any schools in the surrounding area. Success Academy has grown to forty one schools in the New York area. The schools are primarily located in neighborhoods that are considered disadvantaged, where many of the children live in poverty. Her goals are to provide a substantial academic focus, while also incorporating chess, debate, sports, and other extracurricular activities to encourage development of well-rounded and highly educated students. Teacher quality is a very important part of Eva Moskowitz’s plan. Teachers at Success Academy receive constant, detailed feedback, and professional development opportunities, including thirteen weeks each year of teacher and principal training. Parental involvement is also strongly encouraged and parent calls to the school are returned within a twenty four hour period.

Eva Moskowitz’s interest in educational reform began at a young age. She first experienced the deficiency in public education as an elementary school student in Harlem, when her parents had to teach her to read because her school did not provide a quality education. She now holds a PhD in American History from Johns Hopkins University. She authored the book “In Therapy We Trust: America’s Obsession with Self-Fulfillment” and coauthored “Mission Possible: How the Secrets of Success Academies Can Work in Any School.” In recognition of her achievements with the development of Success Academies, Eva Moskowitz received the Savas Award for Public Private Partnerships from the Reason Foundation in 2016.

A Morning in the Life of Kim Dao

Kim Dao is a beauty and lifestyle YouTuber from Australia; however, she is currently living in Japan. Kim Dao originally started her blog as a way to journal her first trip to Japan in 2011. As she gained a large following on her blog she decided she would venture into the YouTube world and created her channel. She currently has over 300 thousand subscribers to her YouTube channel (http://socialblade.com/youtube/user/kimdao).

 

Kim Dao posted a video on he channel about her winter morning routine in Japan. She begins her video by explaining that it takes her forever to makeup (http://www.kimdaoblog.com/search/label/makeup). After she is finally awake, she spends sometime on her phone playing games and checking her social media. After spending about 30 minutes on her phone, she gets up and has come coffee and breakfast. Kim Dao then brushes her teeth, washes her face, and then begins her skin care routine. Since it is winter in Japan, her skin tends to be drier so she uses products that keep her face feeling moisturized. She uses the Etude House Moistfull skincare line. Kim Dao then begins her makeup routine. First she applies a face primer and then concealer to cover up some spots and her dark circles. After that she sets her makeup with some loose powder. Kim Dao then fills in her eyebrows, applies eye makeup, blush, contour and highlight, and lip-gloss. The last couple of things she does is get dress and applies hair oil to her hair to help keep it moisturized. She is then ready to go about her day.

 

 

Securus Technologies Moving Forward With Rick Smith

Rick Smith is the CEO of Securus Technologies. Rick Smith has a lot of experience with technology and engineering. He has several college majors that led to his successful career in the prison communications industry. One of Rick Smith’s major accomplishments was achieving a Bachelor of Science in Electrical Engineering. Electrical engineers are in short supply. Securus Technologies greatly benefits from having leaders who are highly trained in the technical fields. Currently, Rick Smith is the Chairman of Securus Technologies, acting as its chief executive officer.

Securus recently bought JPay Inc. JPay Inc. lets Rick Smith popularize the prison entertainment business to a wider audience of inmates. Many inmates are angry because they do not have access to the luxuries that they enjoyed in the outside world. Rick Smith became the CEO of Securus Technologies back in June of 2008. Securus Technologies has been trying to reach out to more prisons in North America that do not have enough communication equipment to enable families to safely talk with their loved ones.

Read more: https://www.crunchbase.com/person/rick-smith-12

Rick Smith is managing a billion dollar company. Currently, Securus Technologies provides services to over 1 million prisoners. The fact that there are so many individuals in prison requires that innovative businesses like Securus Technologies take action to provide what customers need. Securus Technologies is currently being managed by Rick Smith as a private company. Investment firm Castle Harlan helps to provide the financial backing for Securus Technologies.

Rick Smith is encouraging the company to have a more customer focused outlook. Securus Technologies added John Bell to help the sales side of Securus. Starting in 2015, Rick Smith had the company invest $600 million in improving the technology level of their various products.

Securus Technologies benefits from having qualified engineering majors on the board of directors for the organization. Rick Smith is glad that his training can assist a huge quantity of inmates throughout North America. The ability to reach loved ones has become easier with the dawn of the internet. Securus Technologies makes sure that security is not compromised. Under the clever leadership of Rick Smith, there will be further improvements at Securus Technologies. Read more on Wikipedia.Org

Hussain Sajwani Creates Properties with DAMAC

The DAMAC owner, Hussain Sajwani has done a lot of different things in his career and the majority of these things have all revolved around the property development opportunities that he has created for himself.

He has worked to make sure that he is doing everything possible with the properties that he has and this has given him the chance to make sure that the company is as successful as possible. It has also given him the chance to do more with what he has to offer and to even branch out into other areas of the world aside from Dubai where he originally started working at. Learn more about Hussain Sajwani: http://gulfnews.com/culture/people/high-riser-1.25193

Thanks to the Hussain Sajwani family, there are many properties around Dubai that have everything that they need. DAMAC has worked hard to create the best properties possible and to develop everything that people need to make sure that they are getting with the options that they have.

This has given Hussain Sajwani a great chance at being able to make sure that things are going to work well for him and for the family that he has. He does what he can to show people that there is so much more to the properties that they have and the things that they want to be able to do.

Hussain Sajwani also creates perfect commercial properties. From skyscrapers to simple office buildings and everything in between, DAMAC is able to create it in a short amount of time since that is something that they have always done.

For Hussain Sajwani, this is just a part of the job. He even does things like helping people who are in different countries. While the majority of the properties that he works on are in Dubai, there are also other properties around the world that he has created.

For example, one of the most popular ones in the United States is Mar-a-Lago. DAMAC teamed up with Donald Trump to create the resort that is nearly perfect for everyone who wants to be able to get more out of the options that they have for golf and luxury.

Read more:

Hussain Ali Habib Sajwani | Bloomberg

Mike Baur And Swiss Startup Factory Are Helping Young Entrepreneurs

Mike Baur is known as a very successful Swiss businessman and entrepreneur. But he is much more than that. He is a man that has made his life-long dream of being involved in banking become a reality and is now using his time and resources to help other people’s dreams of being in business become a reality. To do so he has co-founded and is managing partner of the wildly successful Swiss Startup Factory. The company is a new business incubator designed to help young Swiss entrepreneurs get the tools, support and resources they need to succeed. Swiss Startup Factory is helping to make the future of the Swiss economy brighter.

 

As a youth Mike Baur had an interest in banking and finance. But he did more than just dream. He worked hard to make it a reality. He left the Fribourg region in Switzerland where he was raised and by the time he was 19 he had earned an MBA at the University of Rochester New York and an Executive MBA from the University of Bern. He then spent the next 20 working his way up through Switzerland’s private banking industry. He began at UBS as a commercial apprentice and by age 39 when he retired, he had become a member of a large private Swiss bank’s executive board.

 

Rather than get caught up in personal pursuits, Mike Baur focused instead on the future of the Swiss economy and the hopes and dreams of young Swiss entrepreneurs. Together with his friends Oliver Walzer and Max Meister, he decided to do something positive about it. In 2014 the trio founded Swiss Startup Factory. The independent, privately-financed startup accelerator uses a dedicated business-driven process with ambitious milestones to help young entrepreneurs in Switzerland to succeed. Swiss Startup Factory is now Switzerland’s number one rated business incubator.

 

Baur invests a great deal of his time, talent and resources to the endeavor. Plus he also works with several other organizations working with Swiss startups through the Goldback Group and Fintech Fusion. Not only does Baur lend financial support to these programs, he also personally mentors many of the young entrepreneurs involved in them. He also draws on his experience with and connections to financial institutions like Clariden Leu and a vast international network of entrepreneurs to provide the young people in Swiss Startup Factory the support and opportunities they need to do well.