Television has been one of the most used forms of media for the longest time. This is where people got to watch videos. Therefore, advertisers needed to put forth a lot of creativity when it comes to television advertising since this medium is visual. Fortunately, people that are creative and have a budget can put together something that is not only very memorable, but will also actually help businesses increase their sales. However, in order for this to be effective, there needs to be a lot of creativity. Fortunately, Jose Borghi of Mullen Lowe is very creative when it comes to television advertising.
There are many different aspects of advertising for television that Jose Borghi considers when he is thinking about advertising for a company. Among the different things that need to be determined are the themes, message, music, visual style, overall presentation, and many other factors. Then Jose Borghi works with his team at Mullen Lowe in order to come up with something that is going to get everyone’s attention. The process does take a while. However, the team does tend to have fun with all of the ideas they can come up with for their commercial.
One major factor that can help with the advertising is the company itself. Mullen Lowe can consult their clients in order to know more about their business and the kind of image they are trying to bring forth. This will help them determine the theme and overall style of the ad campaign. Meanwhile, they can also look at the type of people that would pay attention to this type of ad. This would include the types of channels they watch at different times. Once they have decided all of that, then Mullen Lowe can put together the campaign and pay for the spots to advertise them on.
https://br.linkedin.com/in/jose-borghi-285451b6 for more.
With Donald Trump as the new president, Americans can’t help but wonder what happens to his businesses which clearly pose a conflict of interest for him in his current position. However, business titans that Trump has worked with are looking forward to continued business with his companies. Hussain Sajwani is one of these business people who have remained optimistic that business with Trump will continue as usual and feel that it may even get better. His company DAMAC Properties has interacted with Trump Organization during various business adventures.
Hussain Sajwani is the founder and CEO of DAMAC Properties. He founded the company in 2002 with its headquarters in Dubai. This is one of the largest real estate companies in the Middle East dealing with prestigious and luxurious private and commercial properties. DAMAC was responsible for construction of the Trump International Course in Dubai. Due to his outstanding personality and business skills, Hussain Sajwain has managed to acquire powerful friends who have engaged in business with DAMAC properties.
Hussain Sajwani was part of Trump’s election victory celebration on New Year’s Eve held at Trump’s Mar-a-Lago resort in Florida. Trump acknowledged the presence of the Sajwain family during this ceremony calling them “the most beautiful people from Dubai”. Asked how he felt about Trump’s election, Hussain Sajwain said that their relationship went way beyond business given that their families know each other and have greatly interacted before. Additionally, he felt that Trump’s family particularly his daughter Ivanka and sons Eric and Donald Jr. were suitable leaders to take over their father’s business since they have represented the brand during many local and foreign business deals.
Besides his great contribution towards DAMAC properties, Hussain Sajwani was also part of the feeding program during the first Iraq war in 1991 where he was recognized for his outstanding food service to the United States Army. He is also a major supporter of government initiatives such as the Ramadhan initiative to clothe deprived children in the world launched by the United Arab Emirates government. He donated AED two million towards the campaign to provide clothing and other necessities to those needy children. DAMAC Properties has launched another section; DAMAC Maison, to provide bespoke services to residents in serviced hotel apartments.